From a Business and brand perspective, my app fits better under Lifestyle than Productivity - that is the current category. From a completely logical, binary, black and white POV, it's a productivity app. But, it only fits a certain kind of lifestyle, which is the reason that I want to change the category.
My concerns:
- Is there a change of Apple penalizing me after changing it?
- How does this change affect my overall ranking? Ofc my app will not have a good ranking at first - because of keywords and the other variables, but will my number of downloads in the previous category come together to the new one?
- Will my reviews follow to the new category?
If you have any experience with it, please, share. I couldn't find anything similar.
Thank you so much!
Rafael