Let's say a user touches one of my ads and installs my app. Great, I see it in the search ads console as a conversion.
But how can I tell if that user makes an in-app purchase?
Is there some event my app can report up to apple to signal this?
thanks
Let's say a user touches one of my ads and installs my app. Great, I see it in the search ads console as a conversion.
But how can I tell if that user makes an in-app purchase?
Is there some event my app can report up to apple to signal this?
thanks
Yes you can, with the Search Ads Attribution API.
See my other post: https://forums.developer.apple.com/thread/64464
Although you need to log it yourself, Apple doesn't do this.
When an IAP is made, we request this attribution data.
We log the IAP event incl. the attribution data, which might be:
We use Fabric Answers Event to log the IAP and put the Search Ads data in the custom event data.
This will be nicely (and real-time ➕) shown in the Fabric dashboard.
Yes you can, with the Search Ads Attribution API.
See my other post: https://forums.developer.apple.com/thread/64464
Although you need to log it yourself, Apple doesn't do this.
When an IAP is made, we request this attribution data.
We log the IAP event incl. the attribution data, which might be:
We use Fabric Answers Event to log the IAP and put the Search Ads data in the custom event data.
This will be nicely (and real-time ➕) shown in the Fabric dashboard.
It will be best for the majority of advertisers (i.e. the indies that Apple is supposedly targeting) if Apple pulls search ads data directly into the campaigns tab in ITC as well so you don't need to set this up.
-Gabe
Hi Martijn,
Thanks for that! Just wanted to check where could we see the data about how many users installed the app and made a purchase? Can't seem to see anything from the App Analytics section of iTunesConnect.
Harmeet
The Kitemetrics service implements the Apple Search Ads Attribution API to track In-App Purchases so you don't have to do it yourself. It includes a CocoaPod and reports that are viewable and downloadable via its web interface.