How do we customize our App Store "Developer" icon?

Hi! Our ARKit game, Farhaven, is up for pre-order on the App Store.

There is a "Developer" icon and name at the top of the App Store page in-between the app "Category" and "Language" icons. The default App Store icon for "Developer" is a generic silhouette of a user inside a rounded square.

We've noticed that some developers have custom icons instead of this generic user silhouette on their app's pages. One example is Superbrothers: Sword & Sworcery EP by Capybara Games Inc. (Notice the capybaras.)

I can't find any documentation on how to set up a custom developer icon. Can someone point me in the right direction? Thanks!

(You'll need to search for both games in the App Store app on a device to see the issue I'm describing. The web pages don't have such icons when viewed in a browser.)

Wondering the same thing. Did you ever figure it out?

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How do we customize our App Store "Developer" icon?
 
 
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