How do I create a simple app installer?

I've never distributed an app before, and am about to make my macOS app available for download. This will be done outside the App Store.

I have managed to get it notarized, and I also exported the app as myapp.app

What I've seen typically in Mac downloads is that people click on a .dmg (for e.g.) and then it opens a folder like screen asking people to drag the app to the applications folder. I'd like to do it that way rather than make my .app downloadable as is (or maybe I should? I don't know)

How do I do that? I'm a bit confused as to what I can (or should) distribute on my website for the download. The app is pretty simple and doesn't need a complicated installation package.

thank you!
How do I create a simple app installer?
 
 
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