Increased downloads not showing in conversions?

Maybe it's too early to tell but I feel like my downloads have increased since I started my campaigns but I don't see it in the conversions. Anyone else notice this?

Replies

Hi PDJApps,


We are seeing the opposite:


Over the last couple of days we can see 2900 conversions claimed in Search Ads. However, iTunes Connect only appears to see an increase of 1300 app units. The Search Ad campaign is targeting folks who have not downloaded our app before. App units obviously vary due to a number of other factors, but we're not seeing an increment that can be correlated with the conversion number that Search Ads appears to be claiming.

Wow, well I'm working with MUCH smaller numbers!

hey
The Search Ad campaign is targeting folks who have not downloaded our app before.