SKAdNetwork: What is the max attribution window for SKAdNetwork postback event?

App & System Services StoreKit
rajsaby OP
Created Jun ’20
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If a user doesn’t launch the app for x amount of time after installing it, what is the max value of x for which Ad Network is guaranteed to receive a postback event.
Answered by App Store Commerce Engineer in 616220022
From time of app install to first launch (and registering the install) can be 60-days.
Replies  1
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Views  924
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App Store Commerce Engineer OP
Apple
Jun ’20
Accepted Answer
From time of app install to first launch (and registering the install) can be 60-days.
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SKAdNetwork: What is the max attribution window for SKAdNetwork postback event?
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