xcodebuild looking for provisioning profile for target?

Hopefully this is just some user error but it seems that xcodebuild can't find a provisioning profile for the target, I think, which I'll call MyApp, MyApp.app is the target I think

I updated my provisioning profiles, deleted all and re-added my profiles, checked on the apple dev portal and made sure all is right. I have looked through the build settings and signing info and have not found anything that works or anything to fix that I know of or have been told about by peers. I've cleaned, restarted, tried fastlane, and now I am just using xcodebuild. Here is my error:

sudo xcodebuild -exportArchive -exportOptionsPlist "/Users/MyName/MyApp-ios/ExportOptions.plist" -archivePath '/Users/MyName/Library/Developer/Xcode/Archives/2019-02-20/MyApp 2019-02-20 15.34.28.xcarchive' -exportPath "/path/MyApp.ipa" -allowProvisioningUpdates 
2019-02-22 09:39:26.044 xcodebuild[15743:239787] [MT] IDEDistribution: -[IDEDistributionLogging _createLoggingBundleAtPath:]: Created bundle at path '/var/folders/zz/zyxvpxvq6csfxvn_n0000000000000/T/DEV_2019-02- 22_09-39-26.043.xcdistributionlogs'. 
error: exportArchive: "MyApp.app" requires a provisioning profile.  Error Domain=IDEProvisioningErrorDomain Code=9 ""MyApp.app" requires a provisioning profile." UserInfo={NSLocalizedDescription="MyApp.app" requires a provisioning profile., NSLocalizedRecoverySuggestion=Add a profile to the "provisioningProfiles" dictionary in your Export Options property list.}

I added MyApp.app and MyApp to my provisioning profile dict and it did not work, I am just trying to build my Development scheme/config. Neither did taking an exportOptions.plist from a successful archive/build using the GUI.

ExportOptions

<plist version="1.0"> 
<dict> 
<key>compileBitcode</key> 
<false/> 
<key>destination</key>
<string>export</string> 
<key>method</key> 
<string>enterprise</string> 
<key>provisioningProfiles</key> 
<dict> 
<key>com.mycompany.myappDEV</key> 
<string>*********UUID**********</string> 
<key>com.mycompany.myappQA</key> 
<string>*********UUID**********</string> 
<key>com.mycompany.myappPROD</key> 
<string>*********UUID**********</string> 
</dict> <key>signingCertificate</key> 
<string>iPhone Distribution</string> 
<key>signingStyle</key> 
<string>manual</string> 
<key>stripSwiftSymbols</key> 
<true/> 
<key>teamID</key> 
<string>XXXXXXXXX</string> 
<key>thinning</key> 
<string>&lt;none&gt;</string> 
</dict> 
</plist>

How do I set a provisioning profile for my Target? Or what is wrong here.