Hello,
I am preparing a Search Ad campaign for a client when it will be available in France and I have some question about it :
1. If I tap on the ad, am I redirected to the product information ? If I tap on the button "GET", do I download the app directly ? Does it count as a CPT for the Advanced formula ?
2. About the criteria of "relevance" : how is it measured ? Through the keywords in the Title, Subtitle and Keywords set ?
3. With Search Ads Basic, the maximal monthly budget is 5000 USD. Is it per app, per campaign or per account with several apps ? And for how long ?
4. With Search Ads Basic, does the maximal CPI is far from the real CPI ?
5. With Search Ads Advanced, does the CPT includes the CPI ? Or is it the same thing ? And what is the difference with the CPA, which is on the same as the CPI for me ?
Thanks a lot for your help !
Marie