HI There,
My iTunes Analytics is meauring a 20% Opt-In rate. If on June 10th, the install numbers are 38 units, and then the next two days of retention are 24% and 16% then what would be the total usage really?
Do I simply divide the installed units and the percentages by the opt-in rate of 20%? Thanks!
https://www.dropbox.com/s/0i9vkeuqfac76ui/Screen%20Shot%202015-07-14%20at%2010.34.16%20PM.png?dl=0