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@festival @cowlyowl -- Thanks for your responses. We have read through the guidelines and are aware that it states that once an app is in the Kids Category it must always follow those guidelines. The question is if this will hold when they introduce a new rule for existing apps in the Kids Category. We also don't see any options to "uncheck" the Kids Category box even if we wanted to.We really need a response from Apple or some new apps to be submitted and get rejected/go through the appeal process -- anything else is conjecture.