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SKAdNetwork: "version 2.0" availability
"version 2.0" is available for apps built with iOS 14 sdk, what does this mean? Is it the source app showing ads needs to be built with iOS14 OR advertised app needs to be built with iOS 14 OR both? And are those apps needs to be running on iOS 14 device or they can be running on iOS 13 and below? OR does this mean source app and/or advertised app running on iOS14 will be able to use "version 2.0" ?
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979
Jun ’20
SKAdNetwork: Is it 'last click' or 'first launch' attribution?
Since same app can be advertised by multiple adnetworks, consider this scenario. Youtube shows Ad, user invokes in-app store sheet and install the app but does not launch it. User sees Ad for same app in Instagram, invokes in-app store sheet. Since it is installed it will show open. User click on open and it launches the app. Whether Youtube or Google receive postback in this case?
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939
Jun ’20