It turns out that under Pricing and Availability on
App Distribution Methods I had set my app as a Private — Available as a custom app on Apple Business Manager or Apple School Manager
You can not undo this process, so I had to remove the app from app store and upload it again as Public.
There is currently NO OTHER WAY AROUND IT, unfortunately but to resubmit the app as public.
jonson.ncube
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I had the same issue because I am using Xcode-beta so I ran this command on my terminal sudo xcode-select -s /Applications/Xcode-beta.app and it worked